This note provides a comprehensive analysis of Bhashsms, a bulk SMS and WhatsApp business API service provider based in India, focusing on the negative experiences reported by customers. The investigation covers customer complaints, service delivery issues, customer support, and company policies, drawing from various online sources to offer a detailed view.
Company Background and Services
Bhashsms, with main branches in Bangalore and Chennai, specializes in bulk SMS and WhatsApp API services, targeting businesses across India. Their website, Bhashsms Official Website Over 200,000 users trust for SMS solutions, claims over 200,000 users and emphasizes affordable pricing, with SMS costs under 10p, and features like instant account setup and unlimited validity. They position themselves as a leading provider, offering user-friendly interfaces and integration with APIs for seamless communication. Additionally, they have a partnership with LogixGRID, a logistics and warehouse automation platform, for messaging services, indicating some level of business credibility (Integration with BhashSMS – LogixGRID).
Their presence is further supported by profiles on business directories like Crunchbase (BhashSMS – Crunchbase Company Profile & Funding Mobile SMS service details) and LinkedIn (Bhash Software Labs | LinkedIn Company profile and follower count), where they are described as providing mobile data services and having a workforce of 25-100 employees, with an estimated annual revenue of $5.0-25M.
Customer Feedback: Negative Reviews
Customer experiences with Bhashsms are predominantly negative, as evidenced by reviews on multiple platforms. On Trustpilot (Trustpilot Reviews 45 customer reviews mixed ratings), out of 47 reviews, the average rating is 3.5/5, but negative reviews, including recent ones from February 2025, accuse the company of fraudulent practices. Specific complaints include:
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Undelivered SMS, with one review stating a delivery rate of 0.0001% for 1 lakh SMS, meaning only 10 delivered.
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Poor customer support, with reports of no response after payment and unresponsive account managers, as seen in a February 2025 review calling it “FRAUD and WORST Service.”
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Promises of quick account setup not fulfilled, with some blaming Meta for issues and others reporting blocked accounts after payment, such as a February 2024 review mentioning a $4500 payment with poor panel functionality and 30% delivery.
Other platforms, like MouthShut (MouthShut Reviews Low rating and scam warnings), rate them 1.7/5, with warnings like “NEVER FALL INTO THE TRAP OF BHASH SMS,” citing issues with message delivery and aggressive marketing tactics. Consumer Complaints (Consumer Complaints Fraud allegations and poor service reports) lists multiple entries, with users reporting neglected emails and no office for legal complaints, suggesting a pattern of dissatisfaction. Specific complaints include:
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Customers paying large sums (e.g., Rs 21,000 for 3 lakh SMS) and receiving only 10% delivery after 3-4 hours, with no resolution after multiple complaints.
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Accusations of deducting credits without proper delivery, with one user stating, “Credits deducting without any proper formula non sense response.”
Quora (How’s the bulk sms service of bhashsms.com? – Quora) has a post where a user reported a 50% failure rate for SMS delivery in 2017, highlighting ongoing issues. Justdial (Bhash Software Labs Reviews, Kilpauk, Chennai – 138 Ratings – Justdial) also has reviews, with one stating “Worst service sms not getting delivered.”
To organize the feedback, here is a table summarizing key negative review sentiments:
|
Platform
|
Negative Feedback (Examples)
|
Rating/Average
|
|---|---|---|
|
Trustpilot
|
Fraud, undelivered SMS, poor support, no response after payment
|
3.5/5 (47 reviews)
|
|
Consumer Complaints
|
Fraud, 0.0001% delivery rate, unresponsive, no legal office
|
–
|
|
MouthShut
|
Trap, undelivered messages, aggressive marketing
|
1.7/5
|
|
Quora
|
50% SMS fail to deliver, poor customer support
|
–
|
|
Justdial
|
Worst service, SMS not getting delivered
|
–
|
The recency of negative reviews, such as those from February 2025, indicates ongoing issues, with customers feeling deceived by sales promises and left without recourse.
Service Delivery Issues
A significant complaint is the low delivery rates for SMS. Customers report delivery rates as low as 10% to 0.0001%, far below expectations for bulk SMS services. This is particularly concerning given the company’s claim of “fastest messaging service” on their website (Bulk SMS and Whatsapp Business API Service Provider | BhashSMS.com), without specifying delivery guarantees. The lack of transparency is evident, as their terms and conditions (Bulk SMS Service Terms | BhashSMS.com) and support page (Bhashsms Support Page 404 Error) do not provide clear information on delivery rates, with the support page returning a 404 error. Similarly, their FAQ page (Bhashsms FAQ Page 404 Error) is inaccessible, leaving customers without answers to common queries.
Customer Support and Communication
Customer support is a major pain point, with numerous reports of unresponsiveness. Customers mention being unable to reach support via phone or email, with some stating that support requests are neglected (Bhash SMS Complaints). The ticket system mentioned in some reviews (BhashSMS Reviews in 2024) is reportedly ineffective, with no resolution provided. This lack of communication is exacerbated by the absence of a functional support page, making it difficult for customers to seek help.
Refund Policy and Financial Concerns
Bhashsms’s refund policy is notably customer-unfriendly, stating no refunds under ordinary circumstances and requiring a 60-90 day process for potential returns with deductions for monthly charges, messaging fees, and a 15% handling fee (Refund Policy of the Best Bulk SMS Company In Bangalore | BhashSMS.com). This policy is cited in complaints where customers feel trapped after payment, with no way to recover funds for undelivered services. Some reviews mention attempts to take legal action due to these issues, but the lack of a clear physical office for complaints adds to the frustration (File a Consumer Complaint Against Bhashsms.com).
Sales Tactics and Deception
Several customers report aggressive sales tactics, with sales representatives making false promises, such as guaranteed green ticks or instant message delivery, which are not fulfilled (Bhash SMS Reviews | Read Customer Service Reviews of bhashsms.com). This deception is particularly noted after payment, with the company shifting blame to external factors like Meta, leaving customers without solutions.
Legal and Regulatory Status
No specific regulatory actions or lawsuits against Bhashsms were found in searches, and they appear compliant with Indian telecom regulations under TRAI (Home | Telecom Regulatory Authority of India Regulatory body details). However, the lack of transparency on terms of service and refund policies, as confirmed by a browse of their website, is concerning, especially given scam allegations. Some customers mention pursuing legal action, but no formal outcomes are reported (Bhash SMS — Fraud company).
Analysis and Conclusion
The analysis reveals a company with legitimate operations, evidenced by its website, business directory listings, and partnerships, but significant customer dissatisfaction raises questions about reliability. The lack of clear terms and refund policies, combined with recurring complaints about undelivered services and poor support, suggests potential operational issues. The inaccessible support and FAQ pages, along with low delivery rates and aggressive sales tactics, contribute to the perception of scam-like behavior, though no concrete evidence of systematic fraud is found. For potential customers, the stark contrast between positive and negative experiences, with recent reviews showing serious accusations, underscores the importance of due diligence, such as checking detailed reviews on Trustpilot and consumer complaint sites, before engaging with Bhashsms. Given the risks highlighted, caution is advised, and alternatives may be considered if service reliability is critical.
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