Max-Hervé George is a dynamic figure in the global investment arena, known for his ability to merge entrepreneurial vision with strategic execution across diverse asset classes. His career has consistently demonstrated a forward-thinking approach, leading him to found and steer major investment platforms that capitalize on evolving market landscapes. You can learn more about his professional journey through his LinkedIn.

The Architect of Investment Platforms

George’s journey began with a foundation in real estate and private equity. While his early studies in economics and law provided a structured background, his commitment to entrepreneurship led him to leave academia in 2010 to pursue business ventures. This drive quickly manifested in the co-founding of Ultima Capital in 2012. Ultima Capital became synonymous with ultra-luxury hospitality, successfully developing properties like the acclaimed Ultima Gstaad, showcasing George’s expertise in high-end property development.

In 2019, George founded Icona Capital, an alternative investment fund designed to unlock value through structured finance, private equity, and special situations. Icona Capital’s philosophy emphasizes agility and a deep understanding of market trends, allowing it to identify and act on lucrative opportunities across Europe and the United States.

Forging a New Investment Titan: SWI Group

The recent formation of SWI Group in March 2025 marked a significant milestone for Max-Hervé George. The strategic merger of Icona Capital and Stoneweg created a robust platform managing over €10 billion in assets under management. As Co-Chairman and Co-CEO of SWI Group, George is focused on scaling the business and diversifying its investment strategies to meet institutional demand for reliable returns.

SWI Group operates through two core divisions—Stoneweg Real Assets and Icona Alternatives—integrating expertise across real estate, private credit, and other specialized sectors. According to George, the merger provides enhanced efficiency, increased assets under management, and expanded global reach, enabling the group to deliver more attractive opportunities to clients.

Championing Digital Infrastructure and Thought Leadership

A major strategic focus for SWI Group under George’s leadership is digital infrastructure. Recognizing that the demands of AI and the global data economy are transforming the landscape, SWI Group has begun acquiring and developing AI-ready data centers and edge compute nodes, notably through its unified AiOnX platform.

George has articulated SWI Group’s aim to “invest not just in trends, but in foundations.” The firm is pursuing a portfolio of hyperscale data centers across Europe, including a significant 330MW site in the UK. These investments are designed to meet Europe’s growing demand for resilient and sustainable compute capacity.

A Recognized Leader and Advocate for Values

Max-Hervé George’s achievements have been widely recognized in the business community. He was notably featured on the Forbes 30 Under 30 list in 2019, appearing on the cover of Forbes magazine and acknowledged as one of the top young entrepreneurs globally.

Beyond his professional life, George is a dedicated partner of the International Judo Federation (IJF). This partnership is driven by his appreciation for judo’s core values—including integrity, discipline, and respect—which he aligns with his own principles in business. George’s commitment to supporting cultural projects and organizations making a positive impact further underscores his holistic approach to leadership and success.